A dealership network built to branch out, not bolt on
Most EV two-wheeler brands either run everything themselves or hand electric vehicles to a petrol dealer's back counter. Elektree partners are built EV-first, from a lower entry cost to a support structure designed around this decade, not retrofitted from the last one.
The industry hasn't settled on one way to sell an EV
India's EV two-wheeler market has tried three different dealership philosophies in five years, and none of them are stable yet. Ola Electric built an 800-plus network of company-owned Experience Centres on a strict direct-to-consumer model — then, after its market share fell from roughly 50% to under 5% and service complaints piled up, announced a reversal to a dealer-led network in 2026.
Ather Energy runs a franchised Experience Centre model with real capital requirements — commonly cited around ₹50 lakh to ₹2 crore all-in — that rewards operators with strong margins but locks out most first-time entrepreneurs and tier-2/3 investors.
Bajaj Chetak and TVS iQube mostly skip a dedicated EV network altogether: they add electric models onto an existing petrol dealership floor, staffed by the same team that sells and services combustion bikes, inheriting the legacy industry's thin 3–12% vehicle margins.
How the major EV two-wheeler brands structure dealership today
Figures below are publicly reported ranges as of 2026, drawn from franchise-disclosure aggregators and industry coverage rather than brands' internal contracts — treat them as indicative, and always confirm current terms directly with each company before comparing offers.
| Dimension | Ola Electric | Ather Energy | Bajaj / TVS (legacy floor) | Hero Vida | Elektree India |
|---|---|---|---|---|---|
| Model type | Company-owned, pivoting to dealer-led in 2026 | Franchised Experience Centre | EV line added to existing petrol dealership | Franchised Vida Experience Centre | EV-only franchise, three formats by city tier |
| Entry investment | No open franchise path yet | ₹50L – ₹2Cr | Bundled into existing dealership cost | ~₹25L | ₹9L – ₹55L |
| Space required | 800–1500 sq ft (company sites) | 1800+ sq ft | Shared with petrol showroom | 1000+ sq ft | 300 – 1500 sq ft by tier |
| Vehicle margin | Not applicable to date | 8 – 12% | 3 – 12% | Aligned to Hero network, low single digits | 10 – 14% |
| Royalty | — | Nil disclosed | Per parent dealer agreement | Nil disclosed | Waived for 3 years, then capped |
| Staff & focus | Company employees only | Dedicated EV staff | Shared with petrol vehicle sales & service | Shared with broader Hero dealer operations | EV-only staff, no split attention |
| Track record for new partners | Unproven — franchise model launched 2026 | Established, capital-intensive | Established, but EV treated as secondary line | Established, low differentiation from ICE margins | Structured onboarding from day one, purpose-built for EV |
One brand, three ways to build with it
Where competitors offer a single expensive format, Elektree scales the investment to the city — so a metro flagship and a tier-3 town both get a real EV-first storefront, not a scaled-down compromise.
Rural Connect Kiosk
Asset-light entry point for first-time entrepreneurs. Major repairs route to the nearest Partner Showroom, so a kiosk owner never needs a full workshop to open.
Partner Showroom
Our most-opened format. Full sales floor and workshop, sized to break even faster than a metro flagship while still carrying the complete Elektree range.
Flagship Experience Studio
Full-format flagship with a dedicated charging and battery demo bay — priced below Ather's comparable Experience Centre while covering the same footprint.
Why partners pick Elektree over the alternatives
A lower door to walk through
An EV-only floor, not a shared one
A model that isn't mid-pivot
Margin built for the whole business, not just the vehicle
Protected ground to grow on
From enquiry to opening day
Six stages, run in parallel where possible. Most partners open within 60–90 days of signing, depending on format and site readiness.
Apply and share your market
Tell us your target city, proposed location, and which format fits your investment range. No franchise fee is due at this stage.
Site and territory review
Our expansion team checks catchment demand, footfall, and existing partner spacing, then confirms your exclusive service territory in writing.
Agreement and investment plan
We walk through the full cost breakdown — showroom, workshop, inventory, working capital — and connect you with our financing partners if needed.
Build-out and branding
Store design, signage, and workshop setup follow our standard specification, scaled to your format so build cost stays predictable.
Training and certification
Sales and service staff complete Elektree's EV-specific training before launch, covering the full vehicle range, battery handling, and warranty process.
Launch with local marketing support
Opening-week marketing draws on the co-op fund, with digital leads from your territory routed to your showroom from day one.
What every partner gets, for as long as they're with us
Exclusive territory
A defined service radius mapped before you sign, protecting your catchment from a second Elektree partner opening too close.
Marketing co-op fund
A shared national and local marketing budget that covers launch campaigns, festive promotions, and digital lead generation.
Financing tie-ups
Pre-negotiated dealer financing and end-customer loan partners, so working capital and retail financing aren't built from scratch.
Battery buy-back program
A structured exchange and buy-back path for customers upgrading, giving your showroom a reason for repeat footfall beyond first sale.
Digital lead routing
Enquiries from Elektree's website and app in your territory route directly to your showroom, not a shared national call centre.
A dedicated relationship manager
One point of contact for inventory, service escalations, and growth planning — not a rotating support ticket queue.
Bring Elektree to your city
Tell us your target location and investment range. Our expansion team responds within three working days with territory availability and next steps.