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CEO Desk

Amarnath Gupta

Chairman

Since its inception, Elektree has remained steadfast in its commitment to a technology-driven strategy, upholding a corporate vision to build a vehicle brand with true international competitiveness and influence.

Driven by a relentless pursuit of technological innovation, Elektree has positioned itself as a pioneer in the electric mobility sector. We are dedicated to mastering core technologies—from advanced battery management systems and electric powertrains to intelligent chassis platforms and new energy architecture. We take pride in setting new benchmarks in the industry, aiming to export not just vehicles, but Indian engineering excellence and manufacturing technology to the global market.

Elektree has always focused on expanding its footprint in both domestic and international arenas. Through the strategic implementation of product innovation, deep localization, and global talent development, we are continuously deepening our market reach. Our rapidly expanding sales and service network is designed to win the trust of consumers worldwide, bridging the gap between local craftsmanship and global standards.

The global vehicle market is ushering in a transformative era of Electrification, Connection, Intelligence, and Sharing—a paradigm shift seen once in a century. Embracing this change, Elektree is leading the charge toward total intellectualization, committed to providing a smart, interconnected, and sustainable lifestyle for the new era of global consumers.

Beyond manufacturing, Elektree champions a philosophy of responsibility. We actively engage in social contribution initiatives focused on green development, environmental protection, social welfare, and talent cultivation. We believe that our efforts must transcend business, contributing meaningfully to society and leaving a positive, lasting impact on the planet.

Elektree will always persist in its technology-driven strategy, placing the consumer experience at the core of everything we do. Through continuous innovation and the integration of global resources, we are dedicated to providing superior products and services to riders around the world.

To our esteemed shareholders, our dedicated partners, the vibrant youth of this nation, and every citizen who dreams of a greater India:

We find ourselves at a defining juncture in the history of our civilization. It is a moment that future historians will look back upon as the turning point, the precise hour when India stopped walking in the shadows of others and began to illuminate the path for the world. We are living in the Amrit Kaal, the golden era of our nation’s journey toward its centenary of independence in 2047.

But history is not written by the passage of time; it is written by the audacity of action. It is written by those who refuse to accept the status quo as their destiny.

When we founded Elektree EV India, under the aegis of Global Turner Limited, we did not merely sign incorporation papers. We signed a covenant with the future. We asked ourselves a fundamental question that weighs on the conscience of every patriot: In the race for the 21st century, will India be a consumer of technology, or a creator of it?

For too long, the narrative of the developing world has been one of catch-up. For too long, we have been told that innovation belongs to the West, and manufacturing belongs to the East. But I look at the India of today, a nation that sends rovers to the dark side of the moon, a nation that vaccinates billions with homegrown science, a nation that powers the digital infrastructure of the globe, and I say: The time for catch-up is over. The time to lead is now.

Elektree EV India is our answer to this call. We are not just building electric vehicles; we are engineering a renaissance of Indian industry. We are building the chariot for a developed India – Viksit Bharat.

In the boardrooms of the world, “technology transfer” is a common phrase. It implies that knowledge flows from the ‘advanced’ to the ‘developing.’ At Elektree, we have rejected this paradigm. We believe in Technology Sovereignty.

True independence is not just about flying your own flag; it is about owning the intellectual property that powers your economy. Since day one, our strategy has been unyielding: we do not just assemble; we invent. We do not just replicate; we redefine.

Our R&D centers are not satellite offices; they are the nerve centers of our global ambition. We have invested capital, sweat, and sleepless nights into mastering the holy trinity of electric mobility:

  1. The Energy Matrix: Developing battery management systems that are not fragile lab experiments, but rugged powerhouses capable of withstanding the diverse climatic tapestry of India, from the freezing winds of Ladakh to the humid coasts of Chennai.

  2. The Electric Heart: Engineering powertrains that deliver torque with silence and efficiency, proving that sustainability does not require a compromise on power.

  3. The Neural Network: Creating intelligent software architectures that turn a two-wheeler into a smart companion, connected to the cloud, the rider, and the infrastructure of the smart cities rising around us.

This is the hard path. It would have been easier to import kits, slap on a logo, and sell. But the easy path leads to dependency. The hard path leads to dignity. We have chosen the path of dignity. When we say our bikes are “engineered in India,” we mean the code, the chemistry, and the chassis are born from Indian ingenuity.

Decades ago, our temples of modern India were dams and steel plants. Today, our temples are the gigafactories and assembly lines where the future is forged.

Make in India, “Atmanirbhar Bharat” is not a political slogan for us. It is our operational gospel. It is a recognition that a country of 1.4 billion people cannot prosper by service sector jobs alone. We must build. We must manufacture. We must create tangible value.

Walk through an Elektree facility, and you will witness a transformation. You will see the marriage of ancient Indian craftsmanship with futuristic robotics. But more importantly, you will see the faces of our workforce. You will see the daughter of a farmer programming a robotic arm. You will see a young man from a tier-3 city conducting quality checks with the precision of a Swiss watchmaker.

We are not just creating products; we are creating a skilled workforce that will be the envy of the world. We are proving that Indian manufacturing can meet global standards, Six Sigma, Kaizen, and beyond. We are erasing the old stigma that “local” means “inferior.” In our lexicon, “local” means “world-class.” It means resilient. It means adapted to the toughest conditions on Earth.

By localizing our supply chain, we are empowering thousands of MSMEs (Micro, Small, and Medium Enterprises). We are ensuring that the wealth generated by the EV revolution trickles down to the ancillaries in Pune, the casting units in Coimbatore, and the electronics hubs in Noida. This is inclusive growth. This is nation-building in its purest form.

While our roots delve deep into the Indian soil, our branches are spreading across the globe. The vision of a developed India by 2047 mandates that we become a net exporter of high technology.

Elektree is poised to be the bridge between India and the Global South. We look at the markets in Africa, Latin America, and Southeast Asia, and we see brothers and sisters facing challenges identical to ours. They need mobility that is affordable, rugged, and sustainable. They do not need the expensive, fragile toys of the West. They need the robust engineering of India.

We are taking the “India Story” global. We are showing the world that you can democratize technology without diluting quality. We are preparing to export not just vehicles, but entire mobility ecosystems—charging infrastructure, battery swapping technology, and service frameworks.

When an Elektree bike rides down a street in Nairobi or Jakarta, it carries with it the reputation of Indian engineering. It serves as an ambassador of our capability. We are rewriting the global perception of “Made in India” from a label of cost-efficiency to a label of innovation-leadership.

In our ancient texts, the Atharva Veda, there is a hymn to the Earth: “Mata Bhumi, Putroaham Prithivya”, Earth is my Mother, I am her son.

For centuries, this was the Indian way of life. We lived in harmony with nature, not in conquest of it. The industrial age broke this sacred bond, choking our skies and poisoning our rivers in the name of progress. The climate crisis we face today is a result of forgetting who we are.

Elektree EV India is a return to that wisdom, powered by modern science. We are driving the transition from the Era of Combustion to the Era of Conscience.

Every time an internal combustion engine is replaced by an Elektree motor, we silence a source of pollution. We clear the smog that hangs over our children’s playgrounds. But our commitment goes deeper than the product. Our manufacturing plants are designed to be carbon-neutral. We are harvesting rain, capturing sun, and recycling waste.

We believe that the India of 2047 must not only be an economic superpower but an ecological paradise. We want our rivers to run clear and our air to be sweet. This is not just environmentalism; it is our Dharma, our duty. We are planting the seeds of a green revolution that will allow future generations to inherit a planet that is healing, not dying.

Amidst the hum of machinery and the flash of algorithms, we never lose sight of the heartbeat of our company: The Human.

Technology is cold until it touches a human life. A vehicle is just metal and rubber until it helps a father reach home in time to tuck his child into bed, or helps a healthcare worker reach a patient in a remote village.

Our motto, “Always For You,” is the cornerstone of our existence. It is a rejection of the transactional nature of modern commerce. In the old days, a merchant knew his customer’s name, their family, their joys, and their sorrows. We are bringing that ethos back at scale.

We understand that for the Indian family, buying a vehicle is a momentous decision. It is an investment of hard-earned savings and cherished dreams. We honor that trust.

  • Reliability: We test our bikes not just in labs, but on the potholed roads, the flooded streets, and the dusty trails of real India, ensuring they never let you down.

  • Service: We are building a service network that mimics the reach of the Indian post office. Whether you are in a metro or a hamlet, Elektree support will be within reach. We are not just selling you a bike; we are entering into a partnership for its lifetime.

When you ride an Elektree, you are riding with the assurance that an entire army of dedicated professionals is watching your back. We are here to serve.

The journey to 2047 is long, and the climb is steep. There will be naysayers. There will be obstacles. There will be those who say that India is dreaming too big.

But I ask you: When has India ever been small?

We are the civilization that gave the world the concept of zero, without which modern computing would not exist. We are the land that taught the world tolerance and resilience. Now, we will be the land that teaches the world how to grow sustainably.

We are building the infrastructure of hope. Every electric bike we put on the road is a declaration of independence from fossil fuels. Every innovation we patent is a declaration of intellectual freedom.

To the youth of India, I say: This is your time. Join us. Whether you are an engineer, a designer, a marketer, or a rider, you are the architects of this new India. Do not settle for the world as it is; build the world as it should be.

To our partners and investors: Have patience and faith. We are not building for the next quarter; we are building for the next quarter-century. We are creating value that is tangible, ethical, and enduring.

As we move forward, let us march with the confidence of a nation that has found its footing. Let us drive with the spirit of innovation and the compass of compassion.

The future is not something we wait for. The future is something we build, day by day, bike by bike, idea by idea.

The future is electric. The future is Indian. The future is here.

Jai Hind.

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